About

Dealmoon

Dealmoon is a Chinese-based community that posts thousands of news of shopping, lifestyle, and discount updates daily. They cooperate with more than 3000 shopping websites and stores to get first-hand discount information and even exclusive deals for their members and users. Dealmoon.com Homepage

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Introduction

of

Research

Dealmoon is selected to be the reserch subject for this research because of it's special target customer strategy. It’s interesting and innovative that they build a website that serves mostly International users in the state or who want to shop at an America-based shopping site.

Goals

1.

Comprehending the user experience and gratification rate of the Dealmoon website for occasional visitors

2.

Keep the new users and guide them into long-term users

" Here are the Questions designed to answer "

Q1

How do users react to the categorization and labeling system of the deals and products on the Dealmoon website?

Q2

What are the process and average time users need to navigate to the deals they are satisfied with?

Q3

Do the users think the website assists them in a positive way in searching for deals and discounts?

Q4

How often does the user exit or give up from Dealmoon because of frustration?

Methods

Pilot test

Participan: 2

A small scale pilot test to test out the moderator Guide

Recruitment

Recruitment invitation : 10

Sending recruitments by emails and messages. Most of the potential participants are from the Chinese Student Group and Taiwnese Student Group.

Usability test

Participan: 8

Holding 8 usability tests with 3 tasks and questions

Tasks

of

Usability test

1.

You want to buy a big winter coat for the upcoming winter. Since you already got a few dark color jackets, you prefer to get a lighter color coat this time. You have a budget of around $1200 but still want to save some money with a good deal.

Please Find the most satisfying deal on the Dealmoon.

You want to buy a Christmas gift for your parents during the Black Friday sales. You have no idea what to get. Please decide on a gift that is suitable and also a good deal by referring to the editor’s picks on the Dealmoon.

2.

3.

You want to buy a skincare facial cream from La Mer. You don’t have any preference for online purchasing websites. Please try to find the best deal on Dealmoon in 5 minutes.

Get in touch

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Looking forward for a inspring chat or grabbing a coffee(tea) together.

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